Strategic advisory · B2B technology, retail and supply chain
Senior judgement for the go-to-market calls that decide growth.
GK Strategies is Georgia Leybourne’s strategic advisory practice. Georgia advises B2B technology, retail and supply chain businesses, and the investors who back them, on go-to-market strategy, market entry and growth. Where hands-on leadership is needed, she also steps in on a fractional or interim basis.
Who we advise
For the people making the big calls
Where to compete, how to enter a new market, and how to get chosen when buyers ask AI for a shortlist. Advice from someone who has made these calls from the inside.
Leadership teams
CEOs, CMOs and commercial leaders turning a strong product into a pipeline that grows: in a new market, a new segment or against bigger rivals.
Investors and deal teams
An operator’s read alongside the analysts’: what the management presentation really says, what it means for the customer, and where go-to-market value sits in the first 100 days.
Boards and NEDs
Independent challenge on positioning, pricing, channel and partner decisions, from someone who has sat on the seller’s side of the table twice.
How we work together
Advice first. Hands-on when it counts.
Every engagement is shaped around the decision in front of you, not a fixed package.
1 · Advisory
A senior sounding board for the decisions that shape the next two years
Retained or project-based advice for leadership teams, investors and boards. Independent, candid and grounded in 15+ years of owning go-to-market across Europe and Asia Pacific.
Explore advisory →- Advisory retainersRegular, senior challenge for CEOs, CMOs and commercial leaders
- Go-to-market and market-entry reviewsA clear-eyed view of where you are and what to change
- Due diligence supportAn operator’s read of the equity story for investors
- Board and investor advisoryIncluding value creation in the first 100 days
2 · Strategic projects
Market entry
Taking a product into the UK, Europe or a new segment. Pricing, channel and partner choices come first, then a message adapted rather than translated, and the local proof buyers look for.
Talk about a market entry →Go-to-market strategy
Positioning, buyer journey and a revenue team pulling in one direction, so buyers find you, understand you and hear back in hours, not weeks.
Go-to-market reviews →AI visibility and earned influence
AI recommends the brands other people talk about. Measure your AI share of voice, then build the advocates, media and community that close the gap.
See it in action →3 · Hands-on leadership
Where hands-on leadership is needed, Georgia steps in as your CMO. Part-time and ongoing, cover through a departure or transition, or the whole function taken off the founder’s desk. One service, shaped around what you need.
“The analysts bring the data. Someone who has sold the product needs to tell you what it means for the customer. That’s the seat I love sitting in.”
Georgia LeybourneFounder, GK Strategies
Results
Real engagements. Real numbers.
Retail ecommerce · AI visibility
Getting recommended by AI, the old-school way
B2B technology · Alignment
One revenue team, one buyer journey
B2B SaaS · AI agents
From web visit to sales conversation in hours, not weeks
Most commissions are under NDA, so clients are not named. Every example comes from a real engagement and uses real data.
All case studiesGK Insights
The operator’s view, every week
New thinking every Monday on the questions leadership teams and investors are asking right now.
Go-to-market and market entry
How B2B software wins, and stalls, in a new market.
AI visibility and earned influence
Why advocates now decide who AI recommends.
Investor and board advisory
What the equity story really says, and what to ask next.
Proof and results
Real outcomes, told as stories you can learn from.